There is a tremendous amount of tasty wine out there, but let's face it, the market is also saturated with wines that over-promise and under-deliver. That reality leads many wine lovers sticking to the few, 'old reliable' options. As a member of Cru Club you'll get to discover new flavors you've been missing. 

Most would agree the best part about wine is enjoying it with friends and family—not overthinking if you chose the wrong bottle. Cru Club offers curated wines that are not only approachable in price but guaranteed to please. With Cru Club you now have your own personal Sommelier essentially a click away. Our team has over 50 years of collective experience in the wine industry and are excited to share the wonders of the wine world with all of you!

When it comes to wine, knowledge is power. We've studied the nerdiest details so you don't have to, but, most importantly, we'll break these details down in a way that's digestible for all. Each month members will receive custom videos where our team shares everything you need to know —from food pairings to the proper pronunciations! Rest assured you can learn at your own pace and drink better all the while.